As market leaders in the plumbing world, McAlpine has been manufacturing innovative products since 1902. In 1957, the company made history by becoming the first in the United Kingdom to manufacture Plastic Traps. This worldwide company has gained a reputation for its wide range of quality products as active Members of the British Standards Institution and the British Plastics Federation and Associate Members of the Institute of Plumbing.
Challenge
Due to the company’s history and presence in the plumbing industry, McAlpine wanted Puddle to create a website to bring their printed catalogue of products online. With well over 1,000 highly technical products, this was no small task. McAlpine work with many merchants and distributors, who would use the site on a daily basis, making this a big challenge that needed to be right.
Insight
The previous McAlpine website was outdated and didn’t reflect the size of this worldwide company. Their vast range of products was also not showcased.
Work
Before any work was started, Puddle researched the company and visited merchants and suppliers. These meetings were essential in making sure the website was suitable for the audience that would use it.
McAlpine’s new site was built in Magento, despite it being an ecommerce platform. In order to give McAlpine the site they required, it was essential that we removed the transactional functionality. This left McAlpine with everything they needed to manage their wide range of products online.
The key features of the site include a digital version of the 2011 McAlpine catalogue and the gully selector tool. This tool was developed after speaking with merchants and distributors over problems selecting the right gully. Customers will answer a series of questions to make sure they choose the gully that they need.
A tracking system was also added by using a questionnaire on entering the site, this is so McAlpine know what type of professionals have been using their website.
Puddle has been working with McAlpine on the website for over 9 months, building a good working relationship. We would like to thank the team at McApline for their support and lovely pork pies, yum!
Result
McAlpine received over 10,000 views in its first month, with an average visitor spending four and a half minutes on the site.
Testimonial
“The Puddle team are diligent, organised and personable professionals who deliver excellent results with a minimum of fuss. I would have no hesitation in recommending Puddle Digital to fulfill your digital marketing needs.”
Area Sales Representative
