Pure Data Solutions is a specialist IT Reseller and Managed Services provider.
They consult, implement and manage IT systems to enable organisations that rely on IT to grow their businesses efficiently.
Pure Data provide products from PC’s, Laptops, Servers, to consumables, peripherals, back up media to Audio Visual and software solutions. Sourced from leading technology companies, Hewlett Packard, IBM, Fujitsu, Microsoft, Lenovo, to corporate organisations and Government bodies.
Challenge
Having worked with Pure Data solutions on numerous campaigns, they wanted to make something special for the Christmas period.
They required a campaign that would not only be festive, fun and interactive, but one that would entice people into spending with them during Christmas.
They also wanted the campaign to be backed by social media such as Twitter and Facebook.
Insight
This is the first time Pure Data Solutions has done an interactive online marketing campaign.
Work
In order to achieve their goals, we developed a micro-site in flash that would feature the Pure Data Solutions team as Elves. The campaign was launched by the website, email and social media.
Potential customers and existing clients visited the Pure Data Elves on the micro-site and chose a gift from a stocking, the type of gift was dependent on the value they had spent with the business during the campaign.
Results
The campaign ran for 19 days and generated £800,000 worth of business. A very happy client indeed!