Rugged Way is a specialist independent outdoor clothing and equipment shop based on the edge of the beautiful Yorkshire Dales.
The company opened in November 2010 on Skipton High Street in West Yorkshire, with an online store launching in January 2011.
With hundreds of products available online, including brands such as North Face, Mountain Equipment, Montane, Spotty Otter, Icebreaker and many more, Rugged Ways continues to grow in this difficult financial climate due to the 40 years of experience and knowledge held by its owners and members of staff.
Challenge
Rugged Ways wanted to increase sales online using email, search and social channels.
Insight
Initially, Rugged Ways only existed as an e-commerce site, with no form of marketing.
Work
In order to increase Rugged Ways presence online, we started to set them up on social networking sites such as Twitter and Facebook, whilst also setting them up with a blog on Tumblr to aid in link building. On Facebook, a custom page was created to prompt the user to hit the ‘Like’ button. We manage the channels on a daily basis for them.
We also look after the email marketing for Rugged Ways, creating various sales and new product campaigns.
Result
We helped them achieve over 1,000 ‘Likes’ on Facebook in just four months.
